Why You Need a Persuasive Health IT Copywriter Today.
Whether you have a small, medium or large health IT project or company, you probably have a need for more content. A health IT copywriter can help.
You probably have great technical talent in-house… but you may have several items that are not getting the attention you need:
- Website content
- White papers, or
- Direct sales messages.
Perhaps you want to influence your customers and investors. Have a "white paper" or two that can explain some topic or draw more interest to your company. Deliver a persuasive message - while freeing up your valuable time.
A freelance health IT copywriter can help
Most technology leaders admit there aren't enough hours in the day to get everything done. So it makes sense to have a freelance health IT copywriter who can pick up and turnaround assignments.
In health IT, you want someone who can relate to both the technical and clinical audiences. You want to deliver persuasive communications that get results.
- Is your website communicating your value to your audience?
- Are your emails effective?
- What separates you from your competitors? How do you communicate that?
- Are you effectively using White Papers to explain your core competencies and educate your potential buyers and partners.
While most leaders are effective on delivering their core messages, they often don't have the time (i.e. personal bandwidth) to produce all of the collateral information to support the mission.
There is a solution
Dr. Phil Smith is one of the most experienced physicians in Health IT today. He has automated over 60 hospitals, tens of thousands of doctors and nurses, and achieved high levels of adoption. This has required effective communication and influence to executives, middle management, doctors, nurses and IT teams.
As a practicing physician, he had to translate difficult medical concepts to not only educate patients, but to influence their behavior.
He has designed software, authored multiple white papers, and two books. He has reorganized and built healthcare teams. He has served on a national task force for the Department of Health and Human Services as both contributor and editor. He consults with healthcare organizations and companies, and maintains a health IT resources website (https://healthITaccelerator.com). You can see samples of his writing there as well and download his e-book.
Imagine, a health IT copywriter who can develop your content. And with his 40-years in healthcare, you will spend less time bringing your copywriter up to speed - with someone who already knows the proper voice for the lay, clinical and technical audiences.
Fees based on results, not on hours.
Effective content is the end goal. A good health IT copywriter gets clarity on the scope of each project and provides a quote for the cost of delivery. That cost includes gathering your resource materials, research, writing the initial draft and refining it to the final content. It is not about how many hours it takes to get there - on time and on budget.
That is why Dr. Smith does his consulting and copywriting on a project fee basis, not hourly. Though providing a range for each project, new clients typically start at the lower end for the first six months. This ensures the copywriter learns the client's unique business needs, voice and style. CLICK HERE for the latest rate sheet.
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