About MedMorph, LLC
Dr. Philip A. Smith is founder (2012) and managing member of MedMorph, LLC. Dr. Smith is a Board Certified Family Physician with subspecialty in Clinical Informatics. He began his interest in the field by first automating his office practice with an electronic medical record (EMR) in 1993. He then had the opportunity to chair the physician implementation committee when his local hospital deployed its clinical information system in 1995. He co-founded a company which utilized business process modeling to map out how information flows from the point of a patient recognizing a need for medical care through the fulfillment of that care. Today he advises several technology companies and serves as Chief Innovation Officer for Remote Patient Monitoring, Inc. and Telemetrix, Inc.He speaks regularly on topics including Population Health, Change Leadership and Clinical Business Intelligence in healthcare.
Dr. Smith served as a Care Transformation consultant for Cerner Corporation from 2001-3 where he helped many hospitals optimize their systems or plan/implement CPOE. He served over nine years with the multihospital Adventist Health System through October 2012. While VP and Chief Medical Information Officer (CMIO), the health system successfully deployed clinical information systems with CPOE, physician automation and clinical decision support while HIMSS (Health Information Management Systems Society) Analytics recognized their hospitals at either EMR Adoption Stage 6 or 7.
He also served as CMIO at The H. Lee Moffitt Cancer Center and Research Institute where he created a strategic roadmap for full deployment of the Electronic Health Record (EHR). Through this focus, HIMSS Analytics has recognized them for achievement for EMR adoption of stage 6 for both their inpatient and ambulatory use of EHR.
Dr. Smith is the author of Making Computerized Provider Order Entry Work (Springer, UK, 2013), the first published book dedicated to CPOE. He has coined the phrase “commoditized CPOE” and speaks regularly on the importance of managing change through attention to people and processes. He enjoys public speaking and has presented nationally for many organizations including Cerner Corporation, Hewlett-Packard, and Denison Consulting. He holds an active medical license in the State of Florida. He obtained his M.D. and M.S. at Wright State University, Dayton, Ohio, and his Bachelor of Science from Case Western Reserve University, Cleveland, Ohio.